Privacy Policy - we are working on new material all the time!

Your privacy is critically important to us. At eLife Media we have a few fundamental principles:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of one of our services.

Website Visitors

Like most website operators, eLife Media collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. eLife Media’s purpose in collecting non-personally identifying information is to better understand how eLife Media’s visitors use its website. From time to time, eLife Media may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

eLife Media also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on blogs. eLife Media only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog where the comment was left.

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Gathering of Personally-Identifying Information

Certain visitors to eLife Media’s websites choose to interact with eLife Media in ways that require eLife Media to gather personally-identifying information. The amount and type of information that eLife Media gathers depends on the nature of the interaction. For example, we ask visitors who sign up for Membership at to provide a username and email address. Those who engage in transactions with eLife Media – by purchasing access to the Healthy Rant Premium service, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, eLife Media collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with eLife Media. eLife Media does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

eLife Media may collect statistics about the behavior of visitors to its websites. For instance, eLife Media may monitor the most popular blog posts on the site.  eLife Media may display this information publicly or provide it to others. However, eLife Media does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

eLife Media discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on eLife Media’s behalf or to provide services available at eLife Media’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using eLife Media’s websites, you consent to the transfer of such information to them. eLife Media will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, eLife Media discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when eLife Media believes in good faith that disclosure is reasonably necessary to protect the property or rights of eLife Media, third parties or the public at large. If you are a registered user of an eLife Media website and have supplied your email address, eLife Media may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with eLife Media and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. eLife Media takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. eLife Media uses cookies to help eLife Media identify and track visitors, their usage of eLife Media websites, and their website access preferences. eLife Media visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using eLife Media’s websites, with the drawback that certain features of eLife Media’s websites may not function properly without the aid of cookies.

Business Transfers

If eLife Media, or substantially all of its assets, were acquired, or in the unlikely event that eLife Media goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of eLife Media may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by eLife Media and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, eLife Media may change its Privacy Policy from time to time, and in eLife Media’s sole discretion. eLife Media encourages visitors to frequently check this page for any changes to its Privacy Policy.  Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

This Privacy Policy was made available by the wonderful folks at through Creative Commons Sharealike license.  “We spent a lot of money and time on this, and other people shouldn’t need to do the same.”